Meet Our CEO

Lisa is a true testament to the fact that women can do anything. A mother of two young children, she launched her company Advanced Technology Beauty Group, and subsequently LashX with a bub of two months old on her hip. Five years later her passion to help other women succeed in building their own lash business has earned her the respect of lash technicians and women worldwide.

Her most popular course is “LashXcel” and it is not like any other ‘beginner eyelash extension course’. You’ll complete the course feeling competent and confident not only in eyelash extension application but how to gain that competitive edge through business strategies, including design and social media. Not only will Lisa inspire you how to build your own eyelash business from the ground up, but grow that by 2x, 3x and up to 10x. Having developed her all her successful ranges from a studying Science at Deakin University, achieving a Diploma in Product Development and Merchandising at RMIT University, combined with over 15 years of industry experience, she is all too aware of the commitment involved in creating a standard in the industry. Lisa doesn’t just import cheap stock from Asia and stick a label on it. All her ranges undergo development and stringent testing before being released into the market. There are too many lash companies selling cheap products at high prices.

With little or no Cosmetology Laws in Australia to protect the consumer when having eyelash extensions applied, she made her mission to voluntarily adhere to the high manufacturing standards set in place by Europe (the strictest in the world) in an attempt to change the industry standards in Australia. Advanced Technology Beauty Group supplies safe, approved beauty products with outstanding results. “It’s a lucrative market and industrial-strength superglues, tinted black with carbon that’s unsafe commercially are being imported and sold which is very dangerous”. Lisa says.